Tanpa Sales & Marketing Plan yang jelas, strategi hotel hanya akan berjalan tanpa arah. Promosi menjadi acak, revenue sulit tumbuh, dan keputusan sering diambil tanpa dasar data yang kuat.

E-Course Fundamental Hotel Sales & Marketing Plan: From Strategy to Execution menghadirkan panduan untuk membangun strategi pemasaran hotel yang terukur, profesional, dan siap dieksekusi.

Produk ini bukan sekadar template, tetapi sebuah blueprint praktis yang disertai penjelasan di setiap slide agar Anda benar-benar memahami konteks dan penerapannya di dunia nyata.

Dalam e-course ini, Anda akan mempelajari:

• Struktur Sales & Marketing Plan berdasarkan praktik hotel berbintang

• Langkah demi langkah menyusun strategi, mulai dari market positioning hingga action plan dan monitoring

• Membantu Anda memahami data apa saja yang benar-benar efektif untuk ditampilkan sebagai referensi, sehingga promosi yang Anda jalankan lebih realistis, terarah, dan menghasilkan revenue yang jelas terukur.

Siapa yang Cocok Mengikuti E-Course Ini:

• Karyawan hotel di bidang Sales, Marketing, E-Commerce, dan Revenue

• Calon Manager/GM, Hotel Manager/General Manager, Head of Department yang ingin memperkuat strategi bisnis

• Owner atau pengusaha hospitality yang ingin memahami arah pemasaran hotel

• Mahasiswa perhotelan yang ingin unggul secara praktis di dunia kerja

Keunggulan Produk:

• Blueprint detail dari strategi hingga eksekusi nyata beserta illustrasi angka-angkanya.

• Template PowerPoint dan Canva siap pakai

• Dilengkapi penjelasan detail di setiap slide.

• Materinya akan kami update setiap kali ada materi baru atau penyesuaian yang diperlukan

About the Instructor

Rusli Arsyad, CHA

With over 30 years of professional experience in the hospitality industry, Rusli has built a distinguished career from the ground up. He first began learning about work through a part-time job while still in school starting as a Room Boy in South Sulawesi back in 1993 and has steadily advanced through key operational and leadership roles across renowned hotel brands in Indonesia.

He has held several pivotal positions, including:

• Corporate General Manager - The Zeeti Hospitality Management 

• General Manager - ILLIRA Hotel Banyuwangi (4-Star)

• General Manager - Gets Hotel Semarang (4-Star)

• General Manager at The Balava Hotel Malang (4-Star), which is now known as Ascent Premiere Hotel Malang

• Cluster Director of Sales & Marketing for HARRIS Batam (4-Star) 

• Director of Sales & Marketing for Harris Malang (4-Star) 

• He was appointed as the first Revenue Manager in Tauzia Hotel Management (now Ascott), based at the 4-star Harris Waterfront 

• He also spent a significant part of his early career in the Rooms Division, serving across several reputable properties such as Radisson Yogya (formerly Loman Park Hotel Yogyakarta), Melia Panorama Batam (now Four Points by Sheraton Batam), Planet Holiday Batam, and Bintan Lagoon Resort (now Mövenpick Resort). Currently, Rusli serves as the General Manager of a four-star hotel in Central Java, where he continues to lead hotel teams, optimize revenue performance, and foster excellence in hospitality service and management. For the most up-to-date information about his professional journey, please visit his instructor profile on LinkedIn

Credentials & Experience:

• Certified Hotel Administrator (CHA),

• He holds a certification in Revenue Management from eCornell, Cornell University

• Deep experience in Sales, Marketing, E-Commerce, and Revenue Strategy

• Extensive exposure to international trade shows such as ITB Berlin and Hanatour Seoul

• Strong foundation in hotel branding, strategic planning, and leadership development

• Rusli combines deep operational insight with strategic marketing expertise, providing a practical perspective that bridges day-to-day hotel operations with measurable business performance.

“A strong Sales & Marketing Plan isn’t just about filling rooms, it’s about building direction, value, and growth for your hotel and your people.”

Rusli Arsyad, CHA